Book Review :From Ideas to Iconic Brands by Giles Lury

It all begins with an idea. An idea coupled with right amount of smart work and dedication can be transformed into world's leading and inspiring brand. The journey from an idea to world's most famous brands is never easy but does have an inspiring story to tell to the world.


A book that is a collection of such inspiring stories is From Ideas to Iconic brands by Giles Lury. It narrates stories that are lesser known to the world but have changed the ways of the world. In this book, the readers will get to know the stories of 101 amazing brands and be motivated to chase their passion and turn their ideas into reality.



                                                                     

The best thing about this book is that the writer has included right and perfect proportions of amusement,inspiration and wisdom. The writer 's way of narration is simple and engaging which makes the read even more interesting.

A better perspective is the driving force to make things work. The stories narrated in this book offers a better and fresh perspective to the brand marketers on how to gain increased visibility ,  establish a great reputation, get the competitive edge and become a winning brand. The bottom line is - It sheds light on every aspect that goes into making well -reputed brand.


We know most of the brands that are spoken about in the book. While flipping through the pages, you will hop in the ride of the brand's journey to reputation and being best in the market. Few of the greatest brands mentioned in the book are - Apple,Mercedes, Disney, KFC,WWF and coco-cola.

The tales of the brands are well researched and well written . Also , the flow of the stories is well sectioned starting from it's origin, brand naming, identity ,marketing strategy,innovation, re-positioning and re-innovation. Like every tale has a moral to teach, these tales end with a moral and inspiration.

If you are someone who is into marketing then this book would help you with famous brands marketing strategies and principles that can help to position one's own brand in a better place in the competitive world.